In today’s marketing world, the approach is centred on the consumer: to generate contacts and transform prospects into customers, companies must take the utmost care in their relationships and their communication strategy. To help them in this mission, CRM is…
Read moreIn an environment in perpetual motion between cyber-attacks, new regulations and technologies, the role of the IT department within the company is changing. New challenges await it to accompany the company’s growth. The CIO’s role within the company The ISD…
Read moreA business coaching session allows the people being coached to learn strategies that lead to success. The coach for managers and employees is also in charge of studying the weaknesses of the coachees in order to correct them. The professional…
Read moreCrowdfunding does not only subsidize cultural or social sectors. The trend now is to invest in more economic sectors. Several flows have made it possible to invest in other economic sectors such as renewable energy, real estate and services. Several…
Read moreThe business incubator is a support structure for innovative sectors. The objective of this structure dedicated to business creators is to offer assistance to project leaders. Support is provided from the first stages of the project to the creation of…
Read moreFor a company to grow, it is recommended to hire the best candidates. The reason is that employees are a company’s most important assets. The secret to ideal candidate profiles lies in determining their motivation to join a company. Managers…
Read moreWhen developing a professional project, there are many options to guarantee the improvement of the company’s turnover. The entrepreneur must adapt the legal form of the company to his entrepreneurial strategy and ambition. Note that the change of status is…
Read moreOriginal creations are protected by law. Consequently, all trademarks are protected by law against possible counterfeiting. The National Institute of Intellectual Property or INPI is the body responsible for trademark registration and applications in France. When a trademark is registered,…
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